After Elon Musk S Twitter Antics Advertisers Might Think Twice For Now
Hours before news broke Thursday that he had completed his $44 billion acquisition of Twitter, Elon Musk penned an open letter to advertisers stressing that he doesn’t want the platform to become a “free-for-all.” But that effort to appease the advertising industry, which makes up the vast majority of Twitter’s business, was quickly overshadowed by Musk’s early days as the platform’s new owner. Some industry experts are now predicting that the exit from advertisers could come sooner than expected....