This season’s Super Bowl halftime show will have a new sponsor. The National Football League announced Thursday that Apple Music is the new partner for the Super Bowl Halftime Show. The multi-year partnership will begin with Super Bowl LVII, which will be played on Sunday, February 12, 2023 in Glendale, Arizona. “We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show,” NFL vice president of Partner Strategy Nana-Yaw Asamoah said in a statement. “We couldn’t think of a better partner for the world’s most-watched music show than Apple Music, a service that entertains, inspires and motivates millions of people around the world through the intersection of music and technology.” SUPER BOWL BETTING RISES TO RECORDS AS ONLINE SPORTS BET IS SWEEPING US Shakira and Jennifer Lopez perform during halftime of the NFL Super Bowl 54 football game between the Kansas City Chiefs and the San Francisco 49ers on Sunday, Feb. 2, 2020, in Miami Gardens, Florida. (AP Photo/Seth Wenig/AP Newsroom) For exclusive details and sneak peeks leading up to the Apple Music Super Bowl Halftime Show, follow @AppleMusic on TikTok, Instagram and Twitter. “Music and sports hold a special place in our hearts, so we’re very excited for Apple Music to be a part of the music and bigger football scene,” said Oliver Schusser, vice president of Apple Music and Beats. “We look forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.” KIA’S CUTE ROBOT DOG WINS COMMERCIAL CAR SUPER BOWL In this photo, the logo of music streaming platform Apple Music appears on a computer screen. (Chesnot/Getty Images/Getty Images) Over 120 million viewers watched The Super Bowl LVI Halftime Show live earlier this year, which featured an array of top musicians including Drs. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. Pepsi Super Bowl LVI Halftime Show Performers Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige and Kendrick Lamar. (Courtesy of Roc Nation) Pepsi has been the halftime sponsor for the past ten years and announced in May that it would not return as a sponsor, according to Variety. CLICK HERE TO READ MORE ABOUT FOX BUSINESS Past Super Bowl Halftime Show performers include The Weeknd, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Katy Perry, Bruno Mars, Prince, Madonna and more.
