Some are so misguided that they turn to sexism and misogyny. Introduce lady-driven – for decades, the term has come to mean that a car is driven “gently”. Today, it is considered by many to be an obsolete term. Ottab-born Sarah Pelletier, who lives in Ottawa, has been exploring the used Kijiji online vehicle segment in the wider Sudbury area, wondering about prices and availability. Her search featured dozens of ads and some of them disappointed her. He posted the following tweet, saying that he made her “angry for so many reasons”. What about people (in Northern Ontario in particular) posting used cars for sale in Kijiji with “lady driven” in the description !? This makes me angry for so many reasons. – @ sfpelletier1 In a subsequent email to CBC News, Pelletier said: “This tongue got under my skin because driving can not and should not have sex. “The act of driving, following the rules of the road, paying attention to obstacles, are not inherent skills, characteristics, qualities of a particular gender, but may come from the way people can be taught to drive differently and have different expectations are imposed on them because of their gender or the way they present themselves “. The term also focuses on women and men, leaving people of the opposite sex out of the discussion.
“Clear is the new Smart”
The CBC approached the four Kijiji posters that Pelletier wrote about on Twitter and asked them about the condition of their vehicles and what they meant by lady-driven. Two of the four ignored the message. Sarah Pelletier was disappointed when she saw the term “lady-driven” appear in her search for used vehicles in Kijiji. Pelletier, who was born in Sudbury and now lives in Ottawa, feels sexist, old-fashioned and has left out the opposite sex and non-binary people. (Submitted by Sarah Pelletier) However, the third party replied: “Sorry for making the statement this way” and explained the condition of the vehicle. And the poster of the four said that for them, the dominant means, “Grandma never went with her to bus or train races.” Half of the listings are still on the site. So is the term an effective marketing strategy? Not really, according to an expert, according to experts. “As we progress, learn and grow as a society, this term [lady-driven] “It may not necessarily be right for some people to use,” said Jean Beauchemin, a business professor at Cambrian College in Sudbury. “I would suggest getting to know your customer base and really getting involved in these discussions, and that could help you build long-term partnerships. “The new smart is clear.” Beauchemin said that the power of the product outweighs the tricks when it comes to a sale.
Breaking down myths about women drivers
There are two conflicting myths surrounding female drivers: They are more lenient with their vehicles than men and are bad drivers. Neither is important when an engineer bursts his hood. Jean Beauchemin, a professor at Cambrian College, says that while the word “lady-led” may have been an effective marketing term years ago, it is no longer widely accepted. On the contrary, he says, the new smart is clear. (Submitted by Jean Beauchemin) Stefanie Bruinsma, a car service technician at Kitchener, Ont., Said that correlating gender with the shape of a vehicle or its suitability for some people was “ridiculous”. “It’s not even right. Mostly it makes me laugh and I’m a little sad that we’re still here,” said Bruinsma, who is at the Waterloo Center for Automotive Research at the University of Waterloo, where she is in charge of the industry. . Bruinsma runs a company called Auto Cate, which aims to educate vehicle owners to prevent fraud at a car dealership. Recently, her 72-year-old mother had a car accident with her Toyota Matrix. Bruinsma said that while her mother was feeling well, she complained of nasty knee pain after her legs broke on the dashboard during the collision. Bruinsma’s mother drove in her adjustable seat to the end to reach the accelerator and brake pedals and look over the dashboard. Injuries are common in women who have been in conflict. “When engineers design the interior, all the functions around the car in terms of how high the engine should be for the average person and how to get in and out of the car, how to make the seat for the average height and weight “One person – all these restrictions and numbers are based on the average male body,” said Bruinsma. “Which means, literally, cars are not made for the average woman or the average man. So women are statistically more likely to be injured in road accidents.”
His tall and short
In addition to being more prone to collision injuries, people of short stature experience discomfort and driving challenges, even when it comes to otherwise common actions such as braking and acceleration. One of Bruinsma’s friends, a little woman, complained to her about how she hated to drive. When asked why, she told Bruinsma she had to lift her leg up and move it to the brake pedal and then back to the accelerator pedal. “First, it exhausts the poor muscles in her leg and second, it would make her a 100% more convulsive driver,” said Bruinsma. The size of the friend, of course, was not taken into account when designing the vehicle. The alternative for someone taller is to hold the foot on a pedal and rotate the ankle, as this person’s legs are longer and the legs are longer. Bruinsma herself is tall for a woman and never thought that shorter people should find a solution. Lady-driven fails to address issues with smaller drivers, such as design, safety and acceleration. It may not even help in selling the car, experts note. As Beauchemin said: You do not need to resort to tricks or apt but inaccurate language – just be transparent. LISTEN Up North producer Bridget Yard talks to presenter Jonathan Pinto about the term lady-driven: Up North9: 20A deep dive into the term “lady driven” You see it everywhere in Kijiji car ads: drive lady. Its purpose is to convey that the vehicle in question was gently driven, but has sexist consequences. Up North producer Bridget Yard sparked interest after reading a tweet about the term and doing some research. He talked to the host Jonathan Pinto about what he found.
