“Get Twitter Blue if you sign up now,” the announcement said. “Blue Checkmark: Power to the People. Your account will have a blue checkmark, as will the celebrities, companies and politicians you follow.” “Coming soon… Half the ads and much better,” the statement added. “Since you support Twitter in the fight against bots, we’ll reward you with half the ads and make them twice as relevant.” Twitter also promised that users would be able to post longer videos and that there would be “priority ranking for quality content”. Twitter Blue with Verification is available on iOS in the US, Canada, New Zealand, Australia and the UK, according to the company. The new service comes amid layoffs after Elon Musk bought the company and became CEO.REUTERS/Andrew KellyTwitter Blue comes with fewer ads and the ability to post longer videos along with verification. Twitter via App Store Musk added in a tweet: “Take me all day but it’ll cost $8.” The change comes amid mass layoffs at the social networking platform.