The new branding includes a circle and two lines depicting a burger and french fries, on a green background. Sistema PBO took over the management of former McDonald’s restaurants after the company left Russia due to the war in Ukraine. The chain will operate under a new name, which has not yet been approved, and will also have new menu names. Possible options are considered to include “Tot Samyi” – which translates to “the same” – and “Svobodnaya Kassa”, which means an available cash register, according to The Moscow Times. The first 15 new restaurants are set to open in Moscow on June 12, Russia’s state-run TASS news agency reported. “The green background of the logo symbolizes the quality of the products and services that our visitors are accustomed to,” said a Sistema spokesman. “The logo will be used in the advertising campaign we are launching today.” Image: McDonald’s gold arches dismantled at a restaurant in Khimki, Russia McDonalds suspended its Russian stores on March 14 before announcing it was leaving Russia on May 16, making it one of the largest global brands to leave the country. Businessman Alexander Govor, who already has 25 restaurants in Siberia, has agreed to buy all 847 McDonald’s branches. Mr Govor has agreed to keep all 62,000 Russian employees on the same terms for at least two years. The sale, for an unspecified amount, comes after McDonald’s had been trading in Russia for more than three decades.
