Here’s the deal — in May, Pepsi pulled out of its longtime partnership with the Big Game and halftime … and Thursday night, the NFL announced that it finally replaced the soft drink company with Apple Music as the new sponsor. In its announcement, the league made no mention of a potential halftime player for Super Bowl LVII … but, according to Swift’s fans, it didn’t need to — because the timing of the release said it all. The league curiously broke the news at midnight — something that has been associated with Swift for years. She has released two albums since 2020 that were released in that time, and has sung the word “midnight” hundreds of times in her tracks. Swift is also set to release a new album next month … titled “Midnights.” Taylor has never done an SB show before — with many believing she wouldn’t get the gig because she was locked in a sponsorship deal with Pepsi’s biggest competitor, Coca-Cola. However, with Apple Music now, it looks like Swift would be free and clear to take “Shake It Off” to millions during the Super Bowl break on Feb. 12 without a hitch. Play TMZ.com video content The NFL has yet to confirm or deny the rumors — we’ve reached out for comment, but no word yet.
