Apple CEO Tim Cook believes that augmented reality is the future. We know this because, in recent years, he has not stopped talking about the potential of this unprecedented technology. However, it did not even mention it during the WWDC, despite numerous reports suggesting that Apple could use the event as a springboard for its upcoming headphones. We did not expect material – which will arrive later this year or in 2023 – but some reference to the rumored realityOS software platform was on the table. Ultimately, Apple needs to wipe out the ad campaign to make developers quickly create and transfer applications to the new environment. He did it successfully with his custom M1 chips, which he revealed long before they reached any MacBook advertising ARM. This is not to say that there were no subtle hints about what Apple is planning. New features for iOS, macOS or iPadOS are ripe for integration with AR platforms. Take, for example, the additional 3D map views in Apple Maps or the enhanced Live Text on iOS. It is easy to see how they could be useful in metaAppleverse. If you’re still wondering what Apple is up to, recent rumors suggest that its AR headphones will be full of advanced technology and will cost up to $ 3,000.
