The road safety campaign, which runs from October 31 to November 13, begins as daylight savings time comes to an end and clocks go back one hour on November 6.
In the first week, Traffic Services said it would work to create opportunities through social media for people to discuss the everyday risks road users take every day.
Toronto police said historically at this time of year pedestrian-related collisions increase 100 per cent between 5 and 8 p.m. and a 400% jump between 7 and 8 a.m. in the months following the time change.
For the second week of the ‘Stay Focused, Stay Safe’ campaign, police said they would focus their efforts on tackling the so-called ‘Big 4’ driver behaviors known to cause injuries to road users. They include speeding, aggressive driving, distracted driving and impaired driving.
So far this year, 44 people have been killed on Toronto’s streets, including 21 pedestrians. Of these, 70 percent were under the age of 65. Toronto police said many of these pedestrian deaths occurred on major roads with signals and high volumes of traffic.
